It is an interesting reflection that innovation – as in the process of making it happen – can really capture the energy and enthusiam of people and organisations. Degree shows are a bit like that. We all work to a moment in time and then it is over….. or at least we think its over. A Degree show at one level is the launch of a product, in this case the work and careers of students. But actually it is also part of a brand building exercise. If the brand of the College or University is built then the next Degree show will have broader impact and reputation generally will grow and so on. The same is true for Brand Building in general. That there is an intimate and essential link between products (services) and brands. So don’t forget that effort is also required after the event?
Posted by: johnboult | July 9, 2008
MA’De in Brunel ++ brand or show? show or brand?
Advertisement
Posted in John's column | Tags: design innovation brand brunel made in
A brand is like a person, development happens throughout a lifetime. And even if we as students leave Brunel, we are branded MADE IN BRUNEL & the Brunel brand does tend to stay with us and help us project ourselves further.
You are right if the University Brand grows it does affect individuals too, as we all do come under the Brand Umbrella
By: madesignbrunel on July 9, 2008
at 9:53 am